The single biggest lever in GetWhys is how you ask. A vague question gets a vague answer. A specific question gets a specific answer with citations. These tips compress what GetWhys customers have learned about getting the most out of Chat.
Be specific
Three flavors of specificity that consistently improve answers:
Three flavors of specificity that consistently improve answers:
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Context. Tell Chat why you’re asking. “I’m about to launch a developer-focused observability product, and I’m trying to figure out which buyer persona pays for it” gives Chat something to reason about. “What do developers think about observability?” doesn’t.
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Format. Tell Chat what you want the output to look like. “A bulleted list”, “a table organized by company size”, “a short summary followed by three sub-bullets per point”. You’ll spend less time reformatting if you ask up front.
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Constraints. Tell Chat what to ignore. If you’re researching Atlassian Confluence Whiteboards, explicitly say “I’m not interested in general Confluence insights — only Whiteboards.” Same for product categories with ambiguous names.
Use the templates
The template library covers the workflows people run most often — building personas, drafting brand voice, testing positioning, planning content. Start with a template, then edit the prompt before sending. See Templates.
Ask follow-ups
Chat keeps context within a conversation. Follow-ups produce better answers than rerunning the same query with a small change. Useful follow-up patterns:
- “Can you elaborate on that?”
- “What else should I know about this?”
- “Can you break this down by company size, industry, or role?”
- “What questions am I not asking that I should be?”
- “What would a skeptic say about this?”
- “How has this changed over the past year?”
If a conversation goes off track, start a fresh one. Chat will keep pulling context from prior messages even when they’re misleading.
I’m attaching a draft below. Read through it and return the full draft back to me, with your commentary inline. Start each of your comments with “GetWhys Comment:” so I can see them clearly.
Or:
Here’s a persona I have. What in this persona looks out of date or incorrect based on what you’re seeing in recent interviews? List the out-of-date points first with proof for each.
This is often more useful than asking Chat to write something from scratch.
Prompt examples that consistently work well
I’m writing a blog post about [topic] for [target audience]. What are the biggest pain points and misconceptions this audience has about [topic]? Format as a bulleted list with specific quotes where possible.
What questions do [job title] at [company size] companies ask most frequently when evaluating [product category]? I want to create FAQ content that addresses real concerns.
I’m planning a webinar for [audience]. Based on what you know about their challenges with [topic], what would be the most compelling title and 3 key takeaways that would get them to register?
When [target audience] evaluates [competitor name] vs other solutions in [category], what do they say are the main pros and cons? I’m trying to understand our competitive positioning.
What feature gaps or complaints do customers mention most about [competitor]? I work for [your company] and want to understand opportunities in the market.
I’m revising our homepage messaging. Our product is [brief description] for [target audience]. Based on what this audience cares about most, what should be our primary value prop and what proof points would be most compelling?
We’re launching [new feature]. What language and benefits would resonate most with [target persona] when announcing this? What objections should we proactively address?
What are the most common objections [target audience] raises when considering [product category], and what responses or evidence do they find most convincing?
When [job title] at [company type] companies are building the business case for [product category], what ROI metrics and benefits do they focus on most?
