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Every answer GetWhys produces is grounded in sources. Citations are the inline references that show you exactly which research interview, document, or web result informed each insight. Click into any of them to inspect the underlying material. This is the “how do we know?” answer baked into the product. You stop defending your sources and start proving your impact.
When the source is a GetWhys research interview or one of your uploaded documents, the citation includes:
  • When the interview took place
  • Job title of the interviewee
  • Industry and company size (FTE count)
  • Summary of the interview context and key insights
  • Brief summary of the snippet that informs the cited line
  • Excerpt from the interview transcript that’s the underlying source material
That’s a lot of context per citation. It’s there so you can verify the insight, learn about the buyer, and pull direct buyer language into the work you’re producing.
GetWhys answers can pull from three places:
  1. GetWhys Data — the proprietary research interview corpus. Cited insights link to a specific interview snippet.
  2. Organization Data — your uploaded files (sales calls, win/loss interviews, internal research). Cited insights link to the specific document and excerpt.
  3. The open web — used by some Chat queries. Citations link to the underlying URL.
When GetWhys doesn’t know something, it’ll tell you. File a Research Request for whatever you’d want to learn about — new interviews get added to your account in 10 business days at no additional cost.
Click any inline citation in a Chat answer to open the citation panel on the right side. You’ll see the full transcript excerpt, the interviewee context, and a link to the original source. The panel stays open as you scroll, so you can read the source while reading the answer.
When you share a conversation or Artifact, citations come with it. Anyone with access can open the underlying source the same way you can. Useful when you’re handing work to leadership, sales, or other teams that want to see the receipts.
If an answer’s citations don’t go deep enough, file a Research Request. Our team will interview more people on your specific question and the new interviews get added to your account in 10 business days at no additional cost.