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Chat is where buyer truth gets out of the database and into your work. Ask a question. Chat searches the buyer signal database, your Organization Data, and (when useful) the open web, then writes a source-linked answer you can take straight into a doc, deck, or brief.

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What PMMs use Chat for

The pattern that shows up over and over: a PMM needs verbatim buyer language and credible evidence, and they need it before the next stand-up. Common asks:
  • “What language does this audience actually use to describe the problem? I need to stop using our internal jargon.”
  • “What proof points would resonate most with this persona on a homepage?”
  • “Sales says buyers care about X. Is that what research shows, or is that sales projecting?”

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For PMM and marketing leaders

Chat is also how you defend decisions in the room. Every answer comes with citations. When the CMO asks “how do we know this is what buyers think?” you click the citation and show them the interview snippet, the title, the industry, the company size. It changes the conversation from competing opinions to verifiable evidence.

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Starting a conversation

Click Chat in the left navigation. Type a question and send. Chat streams the answer with citations inline. Click any citation to see the source: the interviewee’s role, company size, industry, and a snippet from the underlying research interview.

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Templates

Click View all templates above the input. Starters are organized into five categories:
  • Buyer Understanding — develop personas, validate personas, map buying committees
  • Brand Voice — translate existing guidelines into GetWhys format, or infer a voice from your website and blog
  • Content Creation — outline content, find topics, write stage-specific copy
  • Competitive Analysis — analyze positioning gaps, surface competitor weaknesses
  • Messaging and Go-to-Market — develop messaging and positioning
See Templates for the full catalog.

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Mentions

Type @ in the input to reference saved Personas, Documents, or other assets. Mentioned items get pulled into the prompt as context, so Chat knows exactly which persona or document you’re asking about.

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Follow-ups

Chat keeps context across a conversation. Follow-ups go deeper than rerunning the same question. Patterns that work:
  • “Can you elaborate on that?”
  • “Can you break this down by company size, industry, or role?”
  • “What would a skeptic say about this?”
  • “What questions am I not asking that I should be?”
  • “How has this shifted over the past year?”
If a thread is off track, start a new conversation. Chat will keep pulling context from earlier messages even when they’re leading it astray.

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Where conversations live

Personal conversations live under Chat History in the left navigation. Project conversations live inside the Project they belong to. See Projects.

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Sharing

Click the share button at the top of any conversation to generate a link. Restrict it to your organization or make it public. Useful when you need to send something to leadership, sales, or product with the receipts attached. See Sharing.

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Tips

Specificity wins. Add context about your company, role, and goal. Tell Chat what format you want (bulleted, table, organized by impact). Watch out for ambiguous product names: if you’re researching Atlassian Confluence Whiteboards, explicitly tell Chat not to mix in general Confluence insights.More patterns in Prompting tips.